A music visualizing piece for Universal Production Music, collaborating with Yael Bloom
Create a visually interesting and fascinating piece of animation, interpreting a new release from Universal Production Music for the audience around 25 years old.
After a few hours of looking for a music track (soul searching) that we both enjoyed, we decided on this piece that has a lot of beeps and bops. This allowed us to explore more animation and design potential, which also combines both of our styles well.
A dive into a world of oneself. Seeing one through small segments in their life, with abstract shapes and windows.
We wanted the story to be filled with vibrant abstract shapes, and a quirky little dude who reflects back on his memories.
Here is a general workflow of how Yael and I put this piece together.
in AI to AE
After the first boardomatic pass, we quickly realized the pacing was way too fast. Even though the instructions we got was to make the animation around 10 seconds, we decided to extend it a bit, with our instructor's permission.
For our second pass, we gave a lot more time for the music.
In this pass, some of the notes we received were to push the depth more, focus on the house shots, and make sure the edges for the shapes are consistent with sketchiness.
After the animation is finished, since this project was very much inspired and made around the music, OBVIOUSLY we had to make an album cover!
We chose to be guided by the grid shot from our animation not only because it was visually interesting and unique in our piece, but also created a contrast with the free form compositions in the beginning, and enhanced the story of our little guy.
And here is a webpage mockup for the album cover we created for Universal Productions Music.
After this, the project is a wrap! Yayyy!!!
on the left is the finished album cover we designed. We chose a favorite section from the grid shot and used that as a base. The type not hand written anymore like in the animation, because we decided the looked too busy. Instead, we chose a typeface that also has a playfulness to it to match our design.
For the second concepts we pitched, we really want to have fun with one singular subject and experiment how the music affects it.
In this case, we chose a flower in a garden dancing to the music, really having the best tile of its life.